Description:

This collectible phone card features Nestlé’s Butterfinger candy bar as part of a promotional campaign. The front of the card displays a vibrant orange background that perfectly complements the Butterfinger brand’s iconic yellow and blue packaging. The candy bar’s logo is prominently positioned near the top left, ensuring immediate brand recognition. Central to the design is a large, bold slogan that reads, “Make The Call! Get 10 Minutes Free,” directly linking the product to the promotional offer and enticing consumers to engage with both the candy and the phone card service. To the right, a large illustration of a classic white telephone handset with a coiled cord visually reinforces the communication theme central to the card’s purpose.

The marketing approach cleverly combines the appeal of a beloved candy with the practical convenience and novelty of phone cards, which were especially popular in the late 1990s before the widespread adoption of mobile phones. Butterfinger, known for its crisp peanut butter candy bar, aligns itself with the phone card’s promise of “10 Minutes Free Long Distance Calling,” creating a catchy promotion that encourages consumers to purchase Butterfinger bars in hopes of receiving these prepaid minutes. The phrase “Make The Call” skillfully connects the candy’s name to the telephone-related reward, subtly suggesting that indulging in Butterfinger is also a rewarding communication experience.

The lower section of the card contains practical usage instructions, neatly framed within a white box for easy readability. It outlines three simple steps to use the prepaid card from any touch-tone phone: dialing the access number, entering the PIN, and then dialing the destination number with the area code. Customer service information is also provided, including a toll-free phone number, offering reassurance and support to users. The fine print clarifies the specifics of the offer, such as its expiration date of June 30, 2000, and restricts usage to domestic calls, which was typical for phone card promotions during this period.

Overall, this collectible phone card is a fascinating example of late-1990s promotional advertising that merges the confectionery industry with telecommunications. It demonstrates how brands like Nestlé leveraged everyday products like Butterfinger bars to create memorable marketing campaigns. Marked as a specimen, it likely served as a sample for display or promotional distribution rather than retail sale. This artifact captures a unique moment in advertising history, reflecting how phone cards once represented an exciting and valuable commodity linked to consumer products through creative offers like free calling minutes, all while reinforcing brand loyalty with colorful, eye-catching graphic design.

Since we have the world's largest inventory of USA phonecards for collectors, you will not necessarily receive the identical serial/batch/PIN number that we have scanned/pictured.